Archive for the ‘Marketing Strategy’ Category
Market Research Techniques
The market research techniques are techniques, methods and means of collecting data or information needed for market research.
The survey
The survey consists of a verbal or written question that is performed in which people want to get the information needed for research.
When the survey is verbal method makes use of the interview, and when it is written instrument makes use of the questionnaire, which consists of a document with a list of questions, which are given to the people to be surveyed. ersonal surveys can be conducted (for example, in a corner or in a mall), by phone, by mail, or online (eg via a website or via email).
Advantages: Through the technique of the survey, depending on the depth of it, can get very accurate data.
Disadvantages: possibility that respondents may provide false answers, or that interviewers can use shortcuts.
The interview
The interview is a verbal query is performed in which people want to get the information needed for research.
Corporate Blog
A corporate blog or company blog is a blog which publishes notes and news about a company, for example, are written on the activities of the company, its events or in which it participates, its projects, their views , etc., and where consumers or blog readers can interact with the company and provide your comments, opinions, views, suggestions.
Having a corporate blog allows a company to obtain two-way communication with his audience, on one hand allows you to promote the company, brand or products manufactured or sold, and on the other hand, allows you to get valuable information from consumers as their impressions of the company or products, suggestions or advice, his new tastes or preferences, etc.
If used correctly, a corporate blog can become an effective marketing tool, giving an effective promotion company, generating a positive image and giving it such credibility, he could hardly get through a paid advertising.