How to Succeed in Business
In this article we bring our readers these brief lessons in management, which will surely serve to apply to professional life.
30 business lessons to succeed in business:
1) Sell a good product. It is not necessary that the product talk or fly, but it carries some useful function and known worldwide.
2) Believe in your product. Make it good is an icon and his work a religious vocation. Instill in employees the idea that this is the best product in the world and are working for the best company around. Your sales managers should be missionaries, not only workers hired.
3) Develop something mystical. An air of mystery with a touch of sin, is selling well. The real formula for success lies in the intrinsic value of the brand.
4) Sell a cheaply made product. Making Coca Cola has always cost a fraction of a penny per drink and the element is used to sweeten that represents most of the cost.
5) Any person who touches the product before it reaches the consumer must obtain a substantial amount of money. If your product is made cheaply, this allows a huge margin of difference compared to the retail price.
6) Make sure that your product is available to everyone. The sale at low price should ensure access to the product of most people (in this way will always be substantial turnover).
7) See that your product is available in a wide variety of places. Coca Cola authorities always strived to find the drink was “within reach of desire”, a beautiful phrase that became an obsession for having stalls everywhere.
Market your product wisely. This seems simple, but how, when you market and advertise your product will ultimately determine the success of this.
9) Announce an image, not a product. As the manager of an advertising company that served the Coca Cola account told his creative team: “We’re selling smoke. People take the picture, not the product. ” Thus, during the early years of this gas ads created much of the medicinal qualities of the drink, presenting it as a tonic for the nerves can revive those who “work with your brain” as relief for hangovers and aches head. In short, a “blessing for mankind.”
10) Get a good grade to a competitor. Believe it or not, the emergence of Pepsi was a good thing for Coca Cola. “If Pepsi-Cola did not exist, try to invent,” he confessed once a Coke executive. It makes us and they’re more alert and we stay in good shape. ” In addition, marketing specialists recognize that advertising stimulated by fierce competition is good for sales.
11) Use it wisely, in moderation, your support of celebrities. Relying too much on this support brings with it some dangers: it is possible for the public to remember the star more than the product (this should be the real star of the commercials), this type of campaign may be too expensive, and there is a risk that the image of the product is linked to the famous image of the personality (as opposed to a setback in his private or professional life could be negative consequences).
12) Appeal to the universal desire of human beings. For example, consuming or using this product you will feel confident, popular, exciting, jovial and harmonized.
13) Look at young people. Obviously, if you can get loyalty among young consumers, may have driven consumers’ attachment to your brand for life.
14) Develop cultural sensitivity. If you intend to sell their products worldwide, across a continent or region wide, do not lock yourself into a local image.
15) Hire aggressive lawyers. This is essential to protect the brand from the unsuccessfully to defend his good name and scare potential competitors.
16) Do not violate the law. Not worth risking the reputation of a company by a fraudulent scheme, even commercial benefits that it can eventually lead.
17) Become a master of influence. That violates the law does not mean that has to stay still and act like an angel.
18) Be patient but relentless. Prepare a long-term project. Do not let them lure you with obtaining short-term gains at the expense of a longer-term outlook. Find rocks on the road, but set your goals on the horizon.
19) Follow simple rules. The important thing is to be able see the big picture and focus on some basic truths.
20) Be flexible enough to change. Anyway, should consevar certain balance between tradition and change. To keep this valuable flexibility helps to have some amount of neurosis.
21) Do not use a defensive advertising. The ads that include comparisons between two products give your opponent free advertising.
22) Diversifíquese only when necessary.
23) Pay attention to profits. Many companies are immersed in the paranoia of how to beat the competition and lose concentration on the billing.
24) Infuse “terror” to their employees. In the company must be a climate of respect and fear. The writer Paul Austin said it well: “There must be some degree of anxiety and stress for people to work their full potential.”
25) Promote from within. Almost without exception, the best managers of Coca Cola were ascending and occupying different levels, while instilling what was the mission of the company.
26) Any kind of publicity is good publicity (at least after a certain point.) Even bad publicity can ultimately help a well established product.
27) Use the cash wisely. It makes sense to borrow cash borrow money if you can then re-invest in your business, obtaining a substantially higher rate of return. A simple method: buying back their own shares, thus causing the increase of the price.
28) Establish joint ventures.
29) Think globally but act locally.
30) Search with insistence the halo effect. This means that companies must make every possible means to appear at the forefront of environmental protection movement, be progressive in terms of race relations and establishing model programs for their employees. In addition, companies should promote good causes, through support to minorities, educational innovation and the delivery of aid to needy countries.
Source: www.microcaos.net/negocios/como-triunfar-en-los-negocios/
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