Financial Management

Posts Tagged ‘Jakarta’

Mobile is the future of media capable of supporting business. However, what steps should be taken to go mobile? Should go mobile devise a great strategy? Or actually still a matter of common marketing strategy?

Rohit Dadwal, Managing Director of the MMA (Mobile Advertising Association) in his presentation at the event IDBYTE, Wednesday (13/7/2011) today at Pacific Place, Jakarta, said the most important thing in planning rather go mobile go mobile itself.

“To go mobile or using a mobile for business purposes, rather than ‘Great Mobile Plan.’ Which is actually needed is an appropriate marketing strategy with the mobile realm,” said Dadwal.

For this matter, Dadwal shows some examples. One of them carried AXA. Wearing augmented reality, AXA advertising in print media which, when viewed with the phone, it will be interactive video.

Another case is Nike. Society in New York requested such as scrambling “sweepstakes” shoes. They photographed the existing shoe products on billboards and if successful, it will get the shoes free of charge.

The most extreme examples of cases in India. “In India the word condom was taboo. Yet condom use is important to communicate. With mobile, then there is the making rington condoms,” said Dadwal.

The last case is on eyewear products. Manufacturers develop applications so that users open, they could see the faces themselves, access products and match them.

These cases, according to Dadwal, indicating that the company did not immediately strategize go mobile, but reading the advantages of mobile that can be used to implement the right marketing strategies that exist.

With a planned marketing strategy and adjust it in the realm of mobile, then the manufacturer can enjoy the benefits of mobile. For example, Axe perfume products can enjoy up to 300 percent sales growth.

According to Dadwal, the mobile can be used to perform a variety of mobile business strategy. In the case of Nike, Dadwal said that it does is build the brand Nike.

Meanwhile, in the case of condoms, the mobile is used for promotion and in the case of eyewear products, mobile is used for the purpose of trial and purchase. Another possible strategy is to direct-response mobile.

Dadwal said, “Not much to monetize it, but it has great potential to monetize. To take advantage of, can not directly create a plan mobile home, but rather how to leverage mobile marketing strategy.”

The era of e-commerce has grown and is now headed into a situation called the era of e-commerce 2.0. Simply put, e-commerce 2.0 was not only buying and selling online, but involves the interaction in social media like Facebook or Twitter.

In the event IDBYTE 2011 in Pacific Place, Jakarta, Tuesday (07/12/2011), Ivan W Hudyana of Blibli.com share of trends in e-commerce 2.0 and how businesses react to it.

Ivan said, e-commerce encouraged the growth of 2.0 4th screen such as televisions, PCs, tablets, and mobile devices that support internet access. Looking ahead, while watching a particular broadcast, people can also access the internet.

“It also does not have to pass www, can pass or social apps, because people can not be forced to go to www,” said Ivan. Going forward, e-commerce should take advantage of other media.

The third driving force is the existence of secure mobile payment is now developing. Fourth is the need to move not only in online or offline, but integrated.

2.0 E-commerce opportunities for the company to gain revenue and win the competition without having to spend huge capital.

In the presentation, Ivan shows the steps taken by the Korean retailer, Tesco. In the video, illustrated that Tesco is showing its products through the screen. Buyers can make the transaction easily, simply by scanning with the handset. Furthermore, the goods will be packaged and shipped. The steps taken by Tesco to win the competition businesses must establish a new building.

Awaiting Opportunity

There are those who squander the opportunity, there are also waiting for the opportunity. There are so many people who work just waiting and waiting for the opportunity. Waiting for an opportunity, waiting for a good day, not waiting for the rain, waiting for payday, awaiting the end of the year, waiting to draw, wait can be inherited, awaiting completion of college, etc.. Every day waiting for a chance even as old story .

“Acong,” called the father of Acong, “Why are you not working?”

“After waiting for the call sir,” replied his father Akiong Acong to Medan skipper of salted fish.

You see? Acong again waiting for vacancies.

“Bro, why are not you selling?” Achmad asked to Khodir smart fellow who sells pecel catfish but still unemployed.

“Iya nih. I again wait for the right moment bro,” replied casually puffing clove Khodir 234 deep.

This paper was made at midnight. I just got home from a party in the city where traffic jams make me unable to sleep. Really bad! I could not figure out what the job of Governor, mayor, Transportation Agency or local government officials over the years. If you can not overcome the bottleneck should resign and let a capable leader and overcome them. If Indonesia does not exist that is able to handle it, my advice is simple: learn to neighboring countries. Someone else how come? Do not have dumb and do not want to learn? But I think anyone can really just do not want or may not be given the chance.

Okay, let’s keep the discussion used to cheat us rather than talking about traffic jams of Jakarta. If there are local government officials who need to input my address traffic congestion problems, just comment below the article. I’ll love my ideas are logical and who knows really useful. Than it is today not the gift of the ungodly