Posts Tagged ‘recultance of SaaS customer’
SaaS Business Software
The SaaS model is based on an improvement model based on software license purchase and ownership of the software. Many of us believe that this model is now obsolete and what companies must buy are services, not products. Value added services that solve business problems and to focus on the business.
This model, as expected much more consolidated in the U.S., is penetrating rather slowly in Spain.
The reluctance of customers to adopt this model are basically 3:
1. Geolocation: Where are my data?
2. Security: How do I know my data will be safe?
3. Recurring payment: Why should I pay every year for something I already have?