Furthermore, having a system of proprietary software forces us to be associated maintenance personnel, to address possible problems, perform software updates, etc.., Which is a recurring business cost. Then there is the servers that host such software must have a regular maintenance (cleaning, optimization, etc.). Which is another recurring cost.

When you do numbers, the SaaS model is more profitable economically than the ownership model.

In short, once the market can understand and overcome the initial reluctance to a new model, expectations for the future of the SaaS model is more than promising.

The SaaS model to the rescue

Why do companies remain reluctant towards the model of Software as a Service (SaaS) and continue to spend on licenses that become obsolete within a short time?

Many companies are still buying traditional software models with their licenses mind spending a final round. However, they forget the whole armada of recurrent expenditure for maintenance and updates of these software programs added to the cost of regular cleaning and optimization of servers.

The SaaS model overcomes this obsolete model proposing that companies do not buy a product but the procurement of services completely tailored to the needs of your business.

SaaS penetration in Spain is relatively slow and difficult. This situation is due to three basic reluctance of customers: the will to know where they are “physically” the data, the feeling of “losing control” over the security of data and the fact every year to pay for something they already have.

Raul Benet, responsible Adysa Business Intelligence Group, explains and refutes each of these reasons with a professional standpoint and put light in a software model more flexible and above all more profitable.

Unlike the traditional model that speaks of technology and licensing, the talk SaaS business, service, objectives, KPIs and ROI by allowing companies to focus on your business and stop worrying about the screws. The SaaS model has the advantages of offering accessibility to data in a form and manner desired, is a pay per use and security provided by professionals who are dedicated solely to this task.

Benet puts into perspective the emotional and psychological aspects of this reluctance to feed companies. Emphasizes the fact teach and make companies understand what the SaaS model that can realize the advantages and added value it brings.

This model, as expected much more consolidated in the U.S., is penetrating rather slowly in Spain.

The reluctance of customers to adopt this model are basically 3:

1. Geolocation: Where are my data?
2. Security: How do I know my data will be safe?
3. Recurring payment: Why should I pay every year for something I already have?

The first of the objections that put SaaS business model is perhaps the easiest to refute intellectually, although the most difficult to overcome emotionally. Everyone can understand that it is immaterial where the data are physically located in a business where they are accessible in the form and manner desired.

Yet still prevalent in many businesses the psychological factor giving the management of corporate data to third parties. It’s like I say a question of psychology, whose main influencing factor is the fear of the (apparent) lack of control over corporate data. Against this feeling, this perception, the only prescription is time and evangelization of the model.

Rebut the objection on the security of data is much easier. Is not the data will be safer in companies whose business depends solely on the data of their customers are safe? The key is to choose a solid company, reliable and offer excellent levels of SLA. Companies can not (or should not) invest in expensive redundant systems, backup complex algorithms and protocols to natural disasters.

That sector is now so complex and important enough to have companies that specialize in these systems. So let these companies are responsible for the security of our data so we can focus on our business.

The third reluctance concerning recurring payment of the SaaS model is based on a fallacy. And that fallacy is thinking that when purchasing a traditional software model no recurring payments. As we know the SaaS model is based on a pay per use:

through a monthly payment, the customer accesses the software through a browser, without having to worry about software license purchases, purchases of servers to install software , software updates, maintenance, etc.. The monthly payment is the only cost of the platform, so there are no hidden costs and therefore companies can make cost projections smoothly last minute.

In a traditional model argues that, once purchased licenses, the software is already owned by the customer and no other expenses recursive. Fake.