The e-Marketplaces
The e-marketplaces also known as electronic marketplaces are websites that bring together a large number of buyers and sellers from around the world that demand and supply products as if it were a traditional market, but unlike the latter, all interactions are made virtual.
Today many businesses use e-marketplaces to attract new customers, both local and foreign, but also to connect with new suppliers.
As for the possibility of acquiring customers, e-marketplaces serve as sales channels, enabling market and sell our products, usually in exchange for a small fee they charge us the time to put some selling.
Some of the most popular e-marketplaces are eBay and MercadoLibre, where buy and sell a wide variety of products, these e-marketplaces are known as horizontal e-marketplaces.
While other e-marketplaces specializing in one product or sector, are known as e-Markplace vertical, for example, e-marketplaces of crafts, e-marketplaces aimed at the construction, etc.
One of the main advantages of e-marketplaces is that they allow us to sell our products over the Internet (and all the benefits that entails selling online) without having your own website, no more knowledge in web design.
Other advantages of e-marketplaces for companies are:
- Allow us to expose our products or services permanent.
- We provide easy access to international markets.
- Allow us to reach thousands of potential customers who visit daily e-marketplaces.
- Allow us to include a link or link to the website of our company (if you have one), thereby achieving greater visitor traffic towards it.
- Allow us to create our own virtual catalog, as if it were a virtual store can thus promote several of our products, usually in exchange for minimum wage.
To begin to promote and sell our products on e-marketplaces the first step is to register at any of these, and then design the page where we display our products.
When designing this page, you need to pay particular attention to the description of the goods (or trying to make a clear, concise and complete), and images of these (seeking good quality images that clearly show the product.)
Another aspect to consider when designing the page showcasing our products is to clearly specify aspects such as price, payment methods, shipping forms, among others.
Once displayed our products, to improve our sales is necessary to have a good relationship with stakeholders, which implies promptly answer all your questions or queries that we can make before deciding to buy.
And once found a buyer, it is necessary to contact you as soon as possible, and agree well issues such as method of payment, delivery method, recovery of the product, among others.
Finally, we note that during the sales process is necessary to have a good relationship with customers, which means make the transaction as quickly as possible, and be predisposed to solve all the problems that may arise during the sale.
But we also need to provide good after sales service, which involves delivering the product on the agreed conditions, warranties, and maintain communication with the customer after the sale.