The era of e-commerce
The era of e-commerce has grown and is now headed into a situation called the era of e-commerce 2.0. Simply put, e-commerce 2.0 was not only buying and selling online, but involves the interaction in social media like Facebook or Twitter.
In the event IDBYTE 2011 in Pacific Place, Jakarta, Tuesday (07/12/2011), Ivan W Hudyana of Blibli.com share of trends in e-commerce 2.0 and how businesses react to it.
Ivan said, e-commerce encouraged the growth of 2.0 4th screen such as televisions, PCs, tablets, and mobile devices that support internet access. Looking ahead, while watching a particular broadcast, people can also access the internet.
“It also does not have to pass www, can pass or social apps, because people can not be forced to go to www,” said Ivan. Going forward, e-commerce should take advantage of other media.
The third driving force is the existence of secure mobile payment is now developing. Fourth is the need to move not only in online or offline, but integrated.
2.0 E-commerce opportunities for the company to gain revenue and win the competition without having to spend huge capital.
In the presentation, Ivan shows the steps taken by the Korean retailer, Tesco. In the video, illustrated that Tesco is showing its products through the screen. Buyers can make the transaction easily, simply by scanning with the handset. Furthermore, the goods will be packaged and shipped. The steps taken by Tesco to win the competition businesses must establish a new building.